This is important because if the company does not work purposefully with what it has to do in the world, it will standstill. And at the same time, the common thread is missing in activities and processes, which results in a huge waste of resources and costs. When the company stands still, we must keep in mind that neither customers nor competitors do, and then it is overtaken. And at the same time, we must remember that neither employees, customers nor suppliers find it particularly exciting to be in a company where things standstill. One of the best ideas, in order to promote a business, is to create a Wikipedia page for your company. What is your opinion?